The FuelCell Rebel

Your new partner for daily runs and up-tempo workouts.

Introducing the FuelCell SC Elite

The propulsive feeling of FuelCell is combined with a thinner carbon fiber plate, offering superior energy return in a lightweight package.

Behind the design

“Years of research with some of the fastest athletes in the world helped us perfect the FuelCell SC Elite v4. Our best race day shoe combines a PEBA foam Fuel Cell midsole with a full-length carbon plate for a fast-feeling, energetic ride that delivers energy return with every stride.”

- Chris Morfesi, Senior Product Manager

Athletes with FuelCell SuperComp Elite v4 win great results

The highly-anticipated annual running event - The Standard Chartered Hong Kong Marathon was held this morning. The New Balance Hong Kong runners completed the race and brought home outstanding results!


In the 10km race, , NBRC coach Ip Nga Kit, who was injured 3 weeks ago, demonstrated a speedy recovery and finished the race in a time of 32:11, which earned him the 4th place overall and the division champion! Wong Kwun Hang, the half marathon runner, completed the race in a time of 1:09:58, becoming the 3rd place in his division and the second-fastest local contestant. Another NBRC coach Choi Tat Ming, who also participated in the half marathon race, finished with a time of 1:18:45 as the runner-up of the division. The full marathon contestant Tse Kok Wai crowned the race in his division with a winning time of 2:29:47.


These runners were equipped with FuelCell SuperComp Elite v4, the upcoming flagship running shoes for the race, exhibiting excellent performances with the best gear!

Introducing the RC Short

Every run's favorite short.

Behind the design

"The RC Short is the direct result of extensive consumer feedback and exhaustive wear testing at the New Balance Sports Research Lab. Designed and built for superior comfort, the RC Short features our internal brief with seamless constructed fabric allowing for fewer seams and a distraction free run."

-Amy Margolius, Senior Manager, Apparel Product Creation

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The only right way to run, is your way.

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What is Fresh Foam?

Fresh Foam represents a revolutionary advancement in the material that cushions the high impact foot strikes that occur on roads, tracks, courts, and fields everywhere. Informed by 3D motion captured pressure mapping and force application data gathered from real athletes, Fresh Foam is softness quantified.

What is FuelCell?

Highest energy return underfoot experience. Acceleration energy return propulsion engineered to run faster.