The FuelCell Rebel

Your new partner for daily runs and up-tempo workouts.

London Marathon

NB Hong Kong runners returned with exceptional performance in the London Marathon. New Balance Hong Kong runners delivered great results in the London Marathon! Tse Kok Wai finished in 2:24:27, 6 minutes ahead of his personal best, and is the fastest among all Hong Kong contestants. Though just recovered from an injury, NBRC coach Ip Nga Kit (“Ip Sir”) gave his very best during the race and completed with a time of 2:35:10. NB Hong Kong Ambassador, Sammy So Ho Choy, finished with a time of 3:15:28. He expressed his enjoyment during an interview after the race.

Congratulations to all contestants on finishing the London Marathon and demonstrating the “Run Your Way” spirit! 

Introducing the FuelCell SC Elite

The propulsive feeling of FuelCell is combined with a thinner carbon fiber plate, offering superior energy return in a lightweight package.

Behind the design

“Years of research with some of the fastest athletes in the world helped us perfect the FuelCell SC Elite v4. Our best race day shoe combines a PEBA foam Fuel Cell midsole with a full-length carbon plate for a fast-feeling, energetic ride that delivers energy return with every stride.”

- Chris Morfesi, Senior Product Manager

Introducing the RC Short

Every run's favorite short.

Behind the design

"The RC Short is the direct result of extensive consumer feedback and exhaustive wear testing at the New Balance Sports Research Lab. Designed and built for superior comfort, the RC Short features our internal brief with seamless constructed fabric allowing for fewer seams and a distraction free run."

-Amy Margolius, Senior Manager, Apparel Product Creation

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Run your way.

The only right way to run, is your way.

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What is Fresh Foam?

Fresh Foam represents a revolutionary advancement in the material that cushions the high impact foot strikes that occur on roads, tracks, courts, and fields everywhere. Informed by 3D motion captured pressure mapping and force application data gathered from real athletes, Fresh Foam is softness quantified.

What is FuelCell?

Highest energy return underfoot experience. Acceleration energy return propulsion engineered to run faster.